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D. Ollison column How a music critic became iRashod Iwas
tired of my friends ragging me about it. And to tell the truth, I was beginning
to feel hopelessly "not-with-it." Until a month ago, it seems I was
the last sucker on Earth -- and a music critic, no less -- who didn't own an iPod.
Looking me in the eye with the earnestness of a doctor who's about to deliver
a grave prognosis, my homegirl Tanika told me last December: "Rashod, with
all the music you have, you really need to get one." So I have finally
joined the new digital music revolution: I own an iPod Nano. Now I'm wondering
how in the world did I live so long without one of these things. For the longest
time, I strolled around with my CD Walkman and my "Bag o' Funk," a black
canvas backpack bulging with my favorite discs. Once, while walking into the office
one morning, the zipper broke, and all of my CDs crashed onto the floor. I felt
like such a loser. It was reminiscent of my awful first day of seventh grade when
my backpack broke and all of my supplies -- pens, pencils, calculator, notebooks
-- spilled out as I climbed onto the school bus. Now with my iPod Nano --
which holds 1,000 songs and at 1.5 cubic inches is about the size of a credit
card -- I don't carry around my heavy Bag o' Funk anymore. I've downloaded nearly
700 songs from my large private collection. And seemingly overnight, the iPod
has changed the way I listen to these cuts, even beloved songs I've played countless
times before. For some reason, shuffling hundreds of tunes for hours thrills
me. But it also scares me: Now I can't seem to listen to a song, even a 2 1/2
-minute ditty, all the way through. Has the iPod zapped away what little
attention span I had left? And since I have literally spent hours at home on the
weekend with this thing -- refusing to answer the phone or even go out to get
gas, milk or bread -- is this pencil-thin device slowly turning me into a gadget-crazed
recluse? I'm certainly not the only one changed by this streamlined contraption.
Last year, Apple Computer, which introduced the iPod in 2001, sold 5.31 million
players, up 558 percent from the previous year. Spurred by the iPod revolution,
digital music sales last year totaled $790 million, up 175 percent from the previous
year, while CD sales plummeted 7 percent. And that number may continue to
grow. It was a telling moment in July when Johnny Cash topped Billboard's pop
album charts with the posthumously released American V: A Hundred Highways, which
sold a mere 88,000 during its first week in stores. That was the fewest copies
of a No. 1 debut sold since Nielsen SoundScan started tracking such data in 1991. With
hundreds of CDs taking over my cramped one-bedroom apartment, you'd think downloading
music from iTunes would appeal to me. But I haven't completely warmed up to the
idea of buying individual songs from a site. Yet. "Rashod, get with
it," my girl Kayce, an avid iTunes shopper, tells me. I buy so much other
stuff via the computer -- from facial creams to airline tickets. But when it comes
to my music, I still prefer a physical product. I grew up going to the record
store on the weekends, and I still like the idea of new music in my hands. I still
like cracking open a new CD (or two or three or six) and actually sniffing the
fresh-paper smell of the booklet inside. (Uh-huh, I know it's weird. So what?)
But now I can download only the songs I want and put them on the iPod, which I
can slip into my pocket, and keep it moving. I don't have to worry about the music
skipping or stopping to change the CD. The convenience, the sleekness I
love. But I hope I return to actually savoring a song. The bulk of the music on
my iPod is classic soul, rock and funk that I generally prefer over much of the
sometimes-infectious but ultimately migraine-inducing hits that make iTunes' Top
10 list every week. (Fergie's "London Bridge," anyone?) I know I've
been changed when I shuffle through Minnie Riperton's "Inside My Love,"
one of my all-time favorite songs and one of the first I downloaded onto my brand
spanking new iPod. I'm never not in the mood to hear that joint. But when it pops
on my player, I find myself shuffling just to see what's next. Oh, Betty Davis'
"Walkin' Up the Road." One minute into that overlooked slice of '70s
rock-funk heaven, I shuffle: the Roots' "The Next Movement." Yo, that's
my jam! Two beats in, I shuffle again: Black Sabbath's "Sweet Leaf."
Cool. And I keep on shuffling for hours on end. This, Kayce tells me, is
just the honeymoon phase. I'm giddy about my new toy, and all the excitement will
fade soon enough, she says. But will it? Probably much sooner than later,
I'm going to get on iTunes and start buying songs one by one. I'll go everywhere
with my iPod on, lost in my wondrous world of tailor-made playlists, just like
everybody else. And I thought I'd never be like everybody else. |